Experience the Speed: F1 Live on the Big Screen
A New Era for Motorsport Fan Engagement
IMAX has proudly revealed its plans to project a curated selection of Formula 1 races live in its theaters throughout the United States, commencing in 2026. This innovative approach to sports broadcasting emerges from a strategic alliance with Apple TV, which recently acquired exclusive multi-year rights to air the F1 championship in the US, marking a significant shift in how fans will engage with the sport.
Apple's Vision for Immersive F1 Viewing
Oliver Schusser, Vice President of Music, Sports, and Beats at Apple, articulated the enthusiasm behind this venture. He highlighted F1's escalating influence in American sports and culture, emphasizing that bringing Apple TV's live F1 coverage to IMAX screens nationwide will amplify the sport's inherent energy and excitement through a truly captivating format. This partnership underscores a commitment to broadening access to F1 content, offering a potent new avenue for American audiences to witness the speed and spectacle of Formula 1.
Building on Cinematic Success
This initiative follows closely on the heels of the critically acclaimed 'F1' movie, directed by Joseph Kosinski and produced by Jerry Bruckheimer, starring Brad Pitt. The film's overwhelming success demonstrated the profound ability of Formula 1's dynamism and artistry to translate compellingly onto the IMAX platform. The positive reception has evidently paved the way for this exciting live broadcast expansion.
IMAX's Commitment to Global Content Expansion
Jonathan Fischer, Chief Content Officer at IMAX, expressed his delight in furthering the collaboration with Apple. He noted that the 'F1: The Movie' unequivocally proved the sport's capacity to resonate deeply with audiences in the IMAX Experience. This new offering of live F1 races is a direct response to that success, aligning with IMAX's ongoing mission to enrich its global content portfolio with awe-inspiring experiences. Fischer anticipates working closely with Apple to elevate its live coverage of Formula 1, providing US fans with an entirely novel way to immerse themselves in this rapidly ascending sport.
The Grand Prix Schedule: Witnessing History Live
A minimum of five prestigious Grand Prix events are slated for live IMAX presentation in 2026, across at least 50 locations in the United States. Fans can mark their calendars for these highly anticipated races, promising an unforgettable shared experience:
- The Miami Grand Prix on May 3, 2026
- The iconic Monaco Grand Prix on June 7, 2026
- The historic British Grand Prix at Silverstone on July 5, 2026
- The Italian Grand Prix at Monza on September 6, 2026
- The United States Grand Prix in Austin on October 25, 2026